Why Do You Need Social Media Marketing Today?
The number of worldwide users are expected to use social media is expected to reach 2.95 billion. That's around a third of the entire earth population.
Social media plays an important role in the marketing funnel, engaging and re-engaging customers at various touch points including those who are at the point of making purchase decisions. Not being in the front row during these important phases is detrimental to revenue.
Course Overview
In this 2-day Social Media Marketing course, you will go through a 6-step social media marketing process and apply this strategy across various social media channels such as Facebook, Instagram, and LinkedIn.
You will also learn how to build customer profiles, develop engaging content, deliver social media promotions and manage a companies, social activities, and measure the entire process.
Learning Outcomes
By the end of this course, you will:
✓ Be able to put together a social media marketing campaign using a 6-step systematic process.
✓ Be able to define social media marketing objectives and define target audiences.
✓ Be able to identify the elements of contagious content on social media.
✓ Be able to identify and analyse key social media metrics and work out your budgeting, resources, and ROI.
Course Fees & Funding Options
| Course Fee | $750 |
| Course Fee after 40% PIC grant* | $450 |
*For SMEs with minimum 3 employees. More info on PIC grant
Frequently Asked Questions
Upon completion of this module course under WDA funding, students will receive Statement of Attainment (SOA) Certificates from WDA. The details of SOA of each module are given below.
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